Sponsorship request letter 2023 (guide + free samples)

This post covers everything you need to know about sponsorship request letter

A sponsorship is a fantastic opportunity for businesses to support the community and boost their visibility.

They can also use it to construct powerful marketing campaigns.

Therefore requesting a sponsorship should never be a trouble.

Because through sponsorship, a company provides something in exchange for something in return, so nobody is losing.

The only question that remains is how can you effectively ask for a sponsorship.

Write a formal letter- A sponsorship request letter.

A sponsorship letter has a slightly wider reach than a standard fundraising letter, which asks for donations, grants, contributions, volunteer time, auction items, or other gifts.

It focuses on developing a relationship with a potential sponsor and treating them as a partner, even offering an incentive for their support.

To help you write a winning sponsorship request letter here I will guide you through;

  • What is the sponsorship request letter?
  • Benefits of sponsorship request letter.
  • How to write an effective sponsorship request letter.
  • sponsorship request letter template
  • sponsorship request letter sample
  • sponsorship request letter for event
  • sponsorship request letter pdf
  • etc.

let’s get started

What is a sponsorship request letter?

A sponsorship request letter is a brief statement of facts written by an individual or organization for the purpose of requesting financial support from an individual or organization.

A sponsorship letter typically requests that a company or individual contributions to your event, fundraising campaign, or long-term support to a non-profit organization.

In addition to the required tax receipt, the sponsor will be offered additional benefits for their contribution, such as priority seating at an event, a speaking slot, or inclusion in event publicity.

Contrary to a donation request letter, the main objective of a sponsorship request letter may not always be to ask for immediate financial assistance, though it may occasionally do so. You want to plant the seeds for a committed relationship, which is more vital.

For example, if you own a Football team you may ask for any company to sponsor your team in exchange for an advertisement campaign.

or

If you have a non-profit organization you may ask for a sponsorship from any relevant organization in exchange for advertising space in an event program, public acknowledgment of the sponsor’s generosity, etc.

Benefits of sponsorship request letter

The following are the benefits of a sponsorship request letter

  1. It is an incredible tool for requesting financial or in-kind support for your cause.
  2. It is an efficient method of establishing a mutually beneficial partnership with an individual or business sponsor.

How to write an effective sponsorship request letter

A sponsorship request letter is written in a business letter format. Begin your letter with your address and contact information, followed by a date and the potential sponsor’s address, and state that you are writing to request a sponsorship. Explain the motives behind your request and show how the sponsorship will benefit your cause and the sponsor’s business.

Finish with “Sincerely,” followed by your name and signature.

REMEMBER! The primary goal of your donation request letter is to ask for a sponsorship.

Thus the following is how you can write an effective sponsorship request letter

  • Provide your name/organization, address, and contact information
  • Include the date of the letter
  • Include the potential sponsor’s name, address, and contact information
  • Introduce yourself or your organization by highlighting your main activity/mission.
  • Highlights your goals or things you want to accomplish
  • Specify the sponsorship you want
  • Explain how the sponsorship will help you
  • Include the follow-up information-how they can take further action.
  • Make the Letter as Personal as You Can
  • Be clear and straightforward
  • Maintain a professional tone
  • Be honest
  • Express your gratitude and appreciation

other useful tips

  • Incorporate more information such as leaflets or booklets This helps your prospective sponsor to learn more about your organization and assess whether their values connect with your cause.
  •  Be open to all kinds of partnership possibilities
  • Use captivating stories to connect with a sponsor
  • Focus on the interest of their company or business- what do they want?-brand awareness, more sales, more clients, giving back to the community, etc.

Sponsorship request letter template

The following is a general template of a sponsorship request letter that you can use in any form of a sponsorship request.

Your Organization Name
Address
City, State, Zip Code
phone
email
website

or

LETTERHEAD

DATE

[Sponsor’s Name]
[Sponsor’s Street Address]
[Sponsor’s City, State, and Zip Code]

Dear [Sponsor’s last name]

It is with great enthusiasm, we are writing this letter to humbly request your sponsorship to support our [specify a thing to be supported eg. event, campaign, a mission to help street children and orphans, etc.]

At [name of your organization] we strive to [your main activities/mission/ goal etc]

Despite the fact that we have achieved significant progress toward our mission of [name the mission] as we have recently archived [mention/list your recent achievement], your sponsorship will allow us to accomplish the following.

  • task 1
  • task 2
  • task 3
  • etc

We are requesting your support regarding the above activities in the following ways

  1. Support 1
  2. Support 2
  3. We are open to any further ideas that you have to support us.

In appreciation of your generosity, we would like to offer you the following incentives in exchange for your support.

  • Incentive 1
  • Opportunity 2
  • etc.

If you have any questions, please contact me at [email] or [mobile]. I will be delighted to provide you with further beneficial insights into how you may support our vision to [your vision] while [how the sponsorship will benefit their business eg. securing more clients, creating brand awareness, etc.]

We appreciate your contribution and look forward to continuing our relationship with you.

Sincerely

[name]
[position]

Sponsorship request letter

Dear Mr. Joe

It is with great enthusiasm, we are writing this letter to humbly request your sponsorship to help us save pets and provide them with a loving lifetime home.

At ABC Animal shelter we strive to save as many pets as possible. We take in many special needs animals that many other shelters will not take in. We take care of any ailment or surgery that needs to be done on any animal we rescue including, but not limited to; heartworm treatment, cruciate ligament repair, etc. [see the enclosed booklet for more information about our activities]

Despite the fact that we have achieved significant progress toward our mission of saving as many pets as possible as we have recently archived takes in at least one animal per week, your sponsorship will allow us to accomplish the following.

  • It will help us take more surgeries per week-at least 4.
  • To have more foods items
  • To have more medical supplies
  • To have more cleaning supplies

We are requesting your support regarding the above activities in the following ways

  1. In-kind contributions of food items, laboratory supplies, and cleaning supplies.
  2. Monetary donation to help us cover genal expenses
  3. We are open to any further ideas that you have to support us.

In appreciation of your generosity, we would like to offer you the following incentives in exchange for your support.

  • We would promote your company as one of our sponsors on our website with over 1.5 million visitors per month
  • We would also promote your relevant animal products to our beneficiaries and the general public

If you have any questions, please contact me at Harvard@abcanimal.com or 198-198-865. I will be delighted to provide you with further beneficial insights into how you may support our vision to save more pets while growing your business

Sincerely

Havard Joe, Managing Director
ABC Animal Shelter

Sample sponsorship request letter for event

The following is a sample sponsorship request letter for an event

sponsorship request letter for event, Sample sponsorship request letter for event

Dear Mr. Bright

My name is Isack Nights, and I work for Children Matters Org. This year on May 20 we’re very delighted to organize a very spectacular fundraising event titled 10$ to help 10x more children and we’re looking for potential sponsors to make the event a success.

Our team works tirelessly to raise awareness and funds for keeping children in U.S healthy, educated, and safe by providing lifesaving relief to them-food, clothes, shelter, education, etc. 

We have reached out to you because we believe that your company is in line with our mission since you work hard to provide funding and donated items to children affected by emergencies worldwide. Please SUPPORT us. A contribution of $100,000 will significantly improve our ability to organize and carry out this event.

Our event’s goal is to raise $1 billion to support efforts to protect children’s health, education, and safety in the United States and around the world. With this target, we intend to offer enough food to feed targeted children for a month, enough face masks for front-line medical personnel who helps the children, and enough clothing for children who have been harmed by conflict.

We would like to provide promotional possibilities if your organization supports our cause. Your organization would be highlighted by our organization in the event’s promotional materials, on our website, and in the nonprofit’s annual report.

If you have any questions, please contact me at isack@chidren.com or 555-968-7865. I will be delighted to provide you with further beneficial insights into how you may support our vision to support children’s life while enhancing your brand awareness

We appreciate your contribution and look forward to continuing our relationship with you.

Sincerely

Isack, Outreach Director
Children Matters Org

Sponsorship request letter pdf

Read also:

Isack Kimaro
Isack Kimaro

Editor-in-chief and founder of sherianajamii.com. Holder of Bachelor of Laws (LL.B) and Post Graduate Diploma in Legal Practice. Lawyer by profession and blogger by passion