5+ Impressive Counter offer letter examples [2024]

This post explores the best Counter offer letter examples that will blow your mind.

In football world there is an attack and counter-attack, in bussness world there is an offer and counter-offer

A counter offer letter is a great tool to tell a person who offered you something (a job,  property sale, etc) that you are unsatisfied with some specifics of his/her offer and alternatively proposes what you are willing to accept.

I have seen most of the online resources that cover counter offer letters, only focus on job offers, but in the real broader legal sense, counter offers letters are applicable in almost every business deal. (you will learn more about this in the coming section)

My focus here is to give you exactly what you are looking for (i know you are looking for impressive counter offer letter examples to convince your prospective employer, partner, or vendor to agree with what you exactly need, if not want)

But before that, I think I should first take you to the very important aspect of what you are looking for- what is a counter offer letter?

What is a counter offer letter?

A counter offer letter is a brief statement of facts that you write to a person who offered you something (a job,  property sale, etc) to express you are dissatisfied with his original offer and alternatively propose what you are willing to accept.

The thing that you propose instead of the offer provided is technically known as a counter offer, and when you put it in a formal letter, we get a counter offer letter.

Let me give you examples so you can clearly understand how things work

Suppose you have successfully landed a job, in your job offer letter, among other things a prospective employer is offered a monthly salary of $10,000 and other basic remunerations- extra duties, per diem, etc.

But when you consider your qualifications and experience,  you strongly believe that you deserve a better salary than that, maybe $20,000/m. 

Then, how do you tell your prospective employer that you are dissatisfied with his salary offer and propose to him the salary that you believe you deserve?

Good! you may meet with him for an in-person negotiation, Speak with him over the phone, or send an email, but the best way? write a counter offer letter.

From this example, $10,000 is an offer, your $20,000 is a counter offer and the letter that you have written is a counter offer letter.

Another example is when a real estate company is offering to sell a house for $500,000, but what you can really afford is $450,000. Here you may write a counter offer letter to propose that they would accept to sell you a house for $450,000

In this scenario, $500,000 is an offer, $450,000 is a counter offer, and the letter you wrote is a counter offer letter.

How to write a counter offer letter

A counter offer letter is written in business letter format. Begin your letter with your address and contact information, followed by a date and the address of the recipient, and state that you are writing to ask for a counter offer and explain why you believe that your counter offer is the best. Finish with “Sincerely,” followed by your name and signature.

REMEMBER! The purpose of your counter offer letter is to convince the recipient to agree to your offer.

So, in order to write an effective counter offer letter, do the following;

• Provide your name, address, and contact information.
• Include the date of the letter
• Include the recipient’s address
• Show that you are interested in the product or service offered
• Provide the genuine reasons for the counter offer and the circumstances that justify it.
• Attach documents, records, or other documentation for easy reference.
• Be straightforward
• Maintain a professional tone
• Be honest

other helpful tips

• Deliver your letter as soon as possible.

Counter offer letter examples

Here I will share with you over five examples of counter-offer letters ranging from jobs, real estate, insurance, and other business ventures including;

1. Counter offer letter template
2. Counter offer letter for high salary
3. Counter offer letter for a severance package
4. Counter offer letter to request additional compensation
5. Counter offer letter for real estate
6. Counter offer letter for higher commission rate
7. Counter offer salary email
8. Insurance counter offer letter

let’s get started

Example #1: Counter offer letter template

Your Name
Your Address
City, State, Zip Code
phone
email

DATE

Recipient Name
Street Address
City, ST  ZIP Code

Re: Your offer to [provide the offer you wish to counter]

Dear [Recipient’s last name]

Thank you very much for offering me [insret the offer]. The offer looks very interesting, and I am sure that I would [how the offer will benefit you].

Nonetheless, because of the [reasons for counter offer] and the [circumstances justify your counter offer], I believe [the offer] is unjustified; however, I believe [your counter offer] is reasonable.

I’ve carefully considered this, and I hope to hear from you soon. Please let me know when you’re available for a meeting so that we can go over this further.

Thank you for your consideration.

Sincerely,

[Your Signature]
[Your name]

Example #2: Counter offer letter for high salary

Your Name
Your Address
City, State, Zip Code
phone
email

DATE

Recipient Name
Street Address
City, ST  ZIP Code

Re: Your Job offer for the position of Senior Sales Associate at your company

Dear [Recipient’s last name]

It is with great enthusiasm that I’m writing this letter to thank you for your offer of the position of Senior Sales Associate at your esteemed company. I am impressed with the depth of knowledge of your sales team and believe that my experience will help to maximize the profitability of the department.

Nonetheless, because of my skills and extensive experience in the field, as well as the extensive research that I have conducted both in relation to my position and your company profile, I believe that the offered salary of $50,000 is below average and that negotiating a higher salary of $60,000 is justified. I’m very sure my 15-year track record in sales and Rolodex of contacts will enable me to bring additional revenue to the company.

I’ve given it careful thought, and I hope to hear from you soon. Please let me know when you are available for a meeting so we can discuss this further.

Thank you for taking the time to read this.

Sincerely,

[Your Signature]
[Your name]

Example #3: Counter offer letter for a severance package

Your Name
Your Address
City, State, Zip Code
phone
email

DATE

Recipient Name
Street Address
City, ST  ZIP Code

Re: Your Severance package

Kindly refers to the severance package you provided me on 01/02/20…

I’m writing this letter to negotiate some aspects of the severance package you provided me last week after thoroughly reviewing it.

While the $7,120 severance pay you offered is friendly, I do not believe it is commensurate with the contributions I made to the company. Since I started years ago, our sales have increased by 27%, and client satisfaction has increased by 44%.

I believe my decision to implement a reward system for multiple purchases contributed significantly to these increases. As a result, I’d like to propose a $10,000 severance pay instead.

If you have any questions, please let me know. I would also be delighted to discuss these negotiations in person.

Thank you for taking the time to read this.

Sincerely,

[Your Signature]
[Your name]

Example #4: Counter offer letter for higher commission rate

Your Name
Your Address
City, State, Zip Code
phone
email

DATE

Recipient Name
Street Address
City, ST  ZIP Code

Re: Commission Rate

Dear [Recipient’s last name]

Kindly refer to your offer letter with ref no, XYX111 dated 01.01.20.. from which, apart from my basic month salary, you offered me 3% commission from any qualified product sales that I will make. To be honest, I’m considering your base salary offer quite generous.

However, I’d like to discuss whether it’s possible to raise the commission rate from 3% to 5%. Based on the performance of my previous two positions and my 12 years of sales experience, I’m confident I’ll be able to exceed your monthly sales expectations and regard myself as the company’s top seller, a position I used to hold in my career.

In addition to that, if I exceed my yearly target sales goal, I’d like you to consider a 1% bonus commission.

How do find it? I’m waiting to hear from you so we negotiate this further.

Regards

[Your Signature]
[Your name]

Example #5: Counter offer letter to request additional compensation

Your Name
Your Address
City, State, Zip Code
phone
email

DATE

Recipient Name
Street Address
City, ST  ZIP Code

Re: Request for an additional compensation

Dear [Recipient’s last name]

I thoroughly enjoyed our meeting last week to discuss the open Credit Analyst position at your company. I carefully considered your offer and researched other companies in our market with similar job openings.

As a result, I’ve concluded that, while the job is ideal for me, my experience warrants a slightly higher salary. I’d like to request a 5 percent increase on the base salary you offered me based on the skills I bring to the table and what others make in the same role.

In addition to that, I request the following additional Remuneration Packages.

1. Paid vacation
2. Paid personal leave
3. Paid sick leave
4.  House and communication allowance
5. Overtime rate of $50 per hour.

Please contact me so that we can continue to negotiate this. I’m also open to other forms of compensation, bonuses, and incentives.

Sincerely,

[Your Signature]
[Your name]

Example #6: Counter offer salary email

To: [prospective employer’s email]
Subject: Your Job offer for the position of General Manager

Dear [recipient name]

Hope this email finds you well.

I’m writing this email to thank you for your offer of the position of General Manager at your esteemed company. I am impressed with the depth of knowledge of your company team and believe that my experience will help to maximize the performance and profitability of the company.

However, due to my skills and extensive experience in the management field, as well as the extensive market research that I have conducted both in relation to my position and your company profile, I believe that the offered salary of $50,000 is below average and that negotiating a higher salary of $60,000 is justified. I’m confident that my 10-year track record in management positions will enable me to help your company prosper.

I’ve carefully considered it, and I hope to hear from you soon. Please let me know when you are available for a meeting so that we can continue to discuss this.

Thank you for your time in reading this.

Best regards

[your name]

Example #7: Counter offer letter for real estate

Your Name
Your Address
City, State, Zip Code
phone
email

DATE

Recipient Name
Street Address
City, ST  ZIP Code

Re: Real Estate Purchase Counter Offer 

Dear [Recipient Last Name]

Kindly refer to your offer to sell me house No. 01 located at Street Address, City, ST  ZIP Code for $100,000.

I’ve carefully considered it, however, due to the quality of the house and the extensive market research that I have conducted in that neighborhood it appears that $100,000 for that house is totally unreasonable price and I find that the only reasonable and justified price that me (and any person who will wish to buy that house) could pay is  $90,000.

How do find it? I’m waiting to hear from you so we negotiate this further.

Regards

[Your Signature]
[Your name]

Example #8: Insurance counter offer letter

Your Name
Your Address
City, State, Zip Code
phone
email

DATE

Name of claims adjuster
Name of the insurance company
Address for the insurance company

Re: Claim number
Name of insured
Date of your injury/accident

Dear [name of the adjuster]

Reference is made to your settlement offer letter.

This is to inform you that I thoroughly reviewed your letter, including your settlement offer. Unfortunately, I am unable to accept your offer.

My injuries and damages were real, as I detailed in my demand letter dated 01/01/20. Based on the severity of my injuries and the associated losses, including lost wages, my initial demand amount of $75,000 was fair and accurate.

Until now you have presented no evidence that refutes the evidence I submitted with that letter.

In order to reach an amicable settlement, I am willing to reduce my settlement demand to $70,000.00. I would prefer not to litigate this claim, and it would be preferable if we could settle this matter fairly and quickly.

Please contact me if you have any questions about my personal injury claim or if anything above is unclear. This letter includes my contact information at the top. I eagerly await your response and anticipate receiving it within 7 days.

Sincerely,

Your signature
Your name, printed